Best Email Platforms for Developers

Developers have different requirements from email platforms. API quality matters more than drag-and-drop builders. Documentation matters more than templates. Reliability and debuggability matter more than marketing features. This guide covers what developers should look for.

What Developers Need from Email Platforms

API Quality

The API is the product for developers:

• RESTful design: Predictable, standard patterns
• Good SDKs: Native libraries for your language
• Consistent responses: Standard error handling
• Versioning: Changes don't break your code
• Rate limits: Clear, reasonable, well-documented

Documentation

Developer experience starts with docs:

• Complete API reference
• Getting started guides
• Code examples in multiple languages
• Webhooks documentation
• Troubleshooting guides

Debugging and Observability

When things go wrong, you need:

• Detailed send logs
• Delivery status tracking
• Bounce and complaint details
• Webhook retry mechanisms
• API request history

Testing Support

Development workflows need:

• Sandbox/test environments
• Test API keys
• Email preview capabilities
• Seed lists for testing

Transactional vs Marketing for Developers

Transactional Focus

If you primarily need programmatic email:

• Password resets
• Receipts and invoices
• Notifications
• Alerts

Choose API-first platforms like Resend, Postmark, or SendGrid.

Marketing + Transactional

If you need both:

• API for transactional
• Sequences for lifecycle email
• Campaigns for broadcasts

Choose platforms like Sequenzy or Customer.io that offer strong APIs plus marketing features.

Key Technical Considerations

Email Templating

How do you build emails?

• React Email (Resend): Build emails with React components
• MJML: Responsive email framework
• Liquid templates: Standard templating language (Customer.io, Sequenzy)
• Raw HTML: Full control, more work

Event Integration

How do product events reach the email platform?

• Direct API: Send events as they happen
• Segment: Route events through CDP
• Webhooks: Receive events from other systems
• Native integrations: Connect without code (Stripe, etc.)

Delivery Speed

How fast do emails send?

• Transactional emails should send in seconds
• Postmark and Resend emphasize speed
• Important for time-sensitive notifications

Reliability

Infrastructure matters:

• Uptime SLAs
• Redundancy
• Status page and incident communication
• Track record over time

Our Recommendations

Best Developer Experience: Resend

For developers who want modern tools:

• React Email for component-based templates
• Clean, modern API design
• Excellent documentation
• Growing feature set

Best Deliverability: Postmark

For critical transactional email:

• Industry-leading deliverability
• Fast send times
• Detailed analytics
• Reliable track record

Best for SaaS Developers: Sequenzy

For developers building SaaS who want to write less email code:

• Native Stripe integration means no webhook code for billing events
• AI-generated sequences reduce template work
• Good API when you need programmatic control
• Less infrastructure to build and maintain

Best for Scale: SendGrid

For high-volume sending needs:

• Proven at massive scale
• Comprehensive feature set
• Email validation included

Code Examples

Sending with Resend (Node.js)

import { Resend } from 'resend';

const resend = new Resend('re_xxx');

await resend.emails.send({
  from: 'you@yourdomain.com',
  to: 'user@example.com',
  subject: 'Welcome!',
  html: '<p>Thanks for signing up.</p>'
});

Sending with Sequenzy (Node.js)

import { Sequenzy } from '@sequenzy/node';

const sequenzy = new Sequenzy('sk_xxx');

await sequenzy.send({
  to: 'user@example.com',
  template: 'welcome',
  data: { name: 'Sarah' }
});

Making the Decision

Choose based on your primary use case:

• Pure transactional: Resend or Postmark
• High volume transactional: SendGrid
• SaaS lifecycle with API: Sequenzy or Customer.io
• Maximum flexibility: Customer.io