GetResponse Alternatives for SaaS Teams in 2026

Prices checked 7 October 2026; each price links to the vendor page it came from.

Why SaaS teams leave GetResponse

GetResponse's pricing page offers three standard plans and a custom Enterprise one. At the default 1,000-contact stop Starter reads $19 a month ($15.58 billed yearly), Marketer $59 ($48.38) and Creator $69 ($56.58); yearly billing takes 18% off. The slider also offers 2,500, 5,000, 10,000, 25,000, 50,000 and 100,000 contacts, so read your own size off it, because this page quotes only the 1,000 stop. Every plan advertises unlimited monthly email sends, and there is no permanent free plan, only a 14-day trial with no card.

What each plan includes is the issue for software teams. Starter lists one custom automation workflow, while the comparison table marks event-based automation, contact tagging and contact scoring as unavailable on it. Marketer lifts the workflow limit and adds advanced audience segmentation, abandoned-cart recovery and sales funnels; Creator adds webinars, a website builder, a course creator and premium newsletters. For a product that wants to send an email when a trial user invites a teammate, event-based automation is the feature, so Marketer at $59 is the plan to price, not Starter at $19.

Transactional email is the second gap. The plan comparison lists triggered emails, sending history, performance analytics, an API and an SMTP connection for transactional email on the Enterprise column only, and Enterprise shows "Custom pricing" with a "Book a demo" button. A SaaS product that wants receipts and password resets from the same vendor as its campaigns therefore has no published price to plan with. The last point is exit friction: GetResponse's FAQ says downgrades and annual-to-monthly changes go through its support team, and annual plans are paid in full in advance.

The alternatives, one by one

1. Customer.io: events and app email under one roof

Customer.io is the tool built for the two things GetResponse gates. Its pricing page shows Essentials with a visual workflow builder, 1 million emails a month and transactional email on every plan, from $100 a month at 5,000 profiles. The ladder continues at $145 for 10,000; $235 for 20,000; and $325 for 30,000, billed monthly. Premium starts at $1,000 a month billed yearly, with custom volumes. Eligible companies that have raised under $10M can claim a year free through its Startup Program, which can outweigh any price gap in the first year.

Where GetResponse sells landing pages, funnels and webinars, Customer.io's pricing page lists none of them, so keep a form tool or your own site for sign-ups. If your biggest GetResponse complaint is that Starter cannot react to events and Enterprise hides the price of transactional sending, this removes both complaints. Our Customer.io vs Braze page shows how it compares with an enterprise engagement platform if you expect to grow into one.

2. Loops: a free plan with nothing hidden behind a tier

On Loops's pricing page the free plan includes all features, with a "Powered by Loops" footer, 4,000 sends in a rolling 30 days to your 1,000 newest contacts and unlimited contacts overall. Paid plans are $48 at 4,788 subscribers; $99 at 9,998; $198 at 24,339; and $249 at 49,989. Transactional sends are included and seats are free. Compare that structure with GetResponse's, where automation depth, tagging and scoring depend on which of three plans you buy.

Against GetResponse Starter the saving at a small size is the full $19, and the bigger gain is the unlock: events and several automations without moving up to $59. Loops's pricing page lists no landing-page builder, webinars or funnels, so those move to other tools. See Loops vs Resend if developer-owned sending is on the table as well.

3. Userlist: users grouped into companies

Userlist treats a company as a first-class object. Its pricing page reads Basic at $149 a month for up to 10,000 users plus $10 per extra 1,000, and Professional at $349 plus $12 per 1,000, with $229 shown at 18,000 users on Basic. Both include marketing and lifecycle email, in-app messages and segments for users and companies. That price floor is far above GetResponse Starter's $19, so Userlist makes sense only when your problem is account-level messaging that a list-based tool cannot express.

4. Encharge: automation with limits you can plan around

Encharge Growth is $99 a month at 2,000 subscribers ($79 billed yearly); $179 at 5,000; $249 at 10,000; and $389 at 25,000, according to its pricing page. Growth includes unlimited flows and team members, but caps monthly sends at 10 times the subscriber limit and monthly events at 50 times; Premium lifts these to 12 times and 100 times and adds HubSpot, Salesforce and transactional email. Unlike GetResponse, where Starter has one workflow, Growth starts with unlimited ones.

It costs more than GetResponse Marketer at small sizes ($99 at 2,000 subscribers against $59 at 1,000 contacts), so choose it for the flow builder, not savings.

5. MailerLite: the nearest like-for-like on price

MailerLite is the closest match to GetResponse Starter's price. Its pricing page reads Comfort at $19 a month for 1,000 subscribers and Power at $39, against GetResponse Starter at $19 and Marketer at $59. At 5,000 subscribers the figures are $49 and $69, at 10,000 they are $89 and $129, and at 25,000 they are $179 and $239. A free plan covers up to 250 subscribers and 2,500 emails a month. Comfort sends 10 times the subscriber ceiling; Power is unlimited.

Data is stored in the European Union, and the page cites an ISO 27001 certificate. Transactional email comes from the separate MailerSend product, so an app that needs receipts still needs a sender. For a team whose GetResponse use is a newsletter plus a welcome sequence, this is the cheapest exit.

6. Kit: forms and landing pages without a suite price

Kit's pricing page offers a free plan for up to 10,000 subscribers with unlimited landing pages, forms and email broadcasts plus tagging and segmentation. Visual Automations, sequences and removal of Kit branding begin on Creator, which reads $33 a month at 1,000 subscribers (billed as $390 a year) and $116 at 10,000. Pro reads $66 at 1,000. It is a good home for the GetResponse Creator-plan crowd, such as paid newsletters and digital products. For a product with in-app lifecycle logic, it lacks the event depth of Customer.io, so read its feature list before you assume parity.

7. ActiveCampaign: a deeper automation engine, a different pricing shape

ActiveCampaign lists Starter at $15, Plus at $49, Pro at $79 and Enterprise at $145 a month at 1,000 contacts, billed annually, and notes that sends are capped at 10 to 15 times your contact limit rather than unlimited. Starter caps automations at 5 actions each. Our ActiveCampaign alternatives page covers what happens to its bill past 10,000 contacts, which is worth reading before you swap one contact-priced suite for another.

8. HubSpot: if funnels end in a sales conversation

HubSpot's pricing page lists Starter at $7, Professional at $800 and Enterprise at $3,600 a month, with automated actions limited to 1 on Free, 10 on Starter and unlimited from Professional. The funnel features GetResponse sells on Marketer have a HubSpot counterpart, but only at the Professional price point. Pick it if the CRM is the point and email is a feature of it.

9. Brevo: still a suite, usually cheaper

Brevo's pricing page reads a free plan with 300 emails a day, Starter from $9 a month, Standard from $18 and Professional from $499 for 150,000 to 10 million monthly sends. The volume you select sets the tier, so a large, rarely mailed list is cheaper here than on a plan priced by list size. Of the choices on this page it is the nearest in spirit to GetResponse, with campaigns, automation and SMTP in one account.

10. Klaviyo, Intercom, Resend and Postmark: situational picks

Klaviyo prices its Email plan by active profiles, at $30 for 1,000; $100 for 5,000; and $150 for 10,000 on its pricing page, and suits a subscription product that also has a catalogue. Intercom charges per seat (Advanced $85, Expert $132 a month) plus usage on its pricing page, which suits support-led onboarding. Resend lists a marketing tab at $40 for 5,000 contacts and $80 for 10,000 and a transactional Pro plan at $20 for 50,000 emails on its page. Postmark reads $15 at 10,000 emails on its page. The last two give you the app-email side that GetResponse reserves for Enterprise.

What it costs at 1,000, 5,000 and 10,000 contacts

GetResponse's page shows 1,000 contacts by default, so that is the stop quoted for it below; its slider has stops at 5,000 and 10,000 too, which you should read for your own list. The other rows show the stops those vendors list.

The only same-size comparison available for GetResponse is at 1,000 contacts. There, MailerLite Comfort matches Starter at $19 and MailerLite Power ($39) undercuts Marketer ($59) by $20 a month, or $240 a year. Loops is free where GetResponse has no free plan. Customer.io has no stop that small; its floor is $100 for 5,000 profiles, which is the price of getting events and transactional email in a single tier.

Plan for what the table leaves out. Kit's prices are the page's readouts for its stated subscriber counts, and its automations begin on Creator. ActiveCampaign is billed annually. Customer.io adds $0.009 for every extra profile and $0.12 per extra 1,000 emails. Userlist includes a message allowance of 5 times your tracked users with a 500,000 floor and charges $1 per 1,000 beyond it. If your sends are modest, none of the overages will bite; if you mail weekly, read them first.

Which one for which situation

• You paid for Marketer to get event-based automation: Customer.io or Encharge, both built on events rather than lists.
• You need app email you cannot get under Enterprise: Customer.io or Loops with transactional included, or Postmark or Resend beside any tool.
• You use Starter for newsletters and a welcome series: MailerLite, with Loops if the audience is a product's users.
• You sell courses, paid newsletters or digital goods: Kit, which keeps landing pages and forms on its free plan.
• You run sales-assisted funnels: HubSpot or ActiveCampaign, and price the automation tier honestly.
• You rely on webinars: keep a webinar tool of its own, since most of the lifecycle tools above do not list one.

Migrating off GetResponse

GetResponse accounts accumulate lists, tags, custom fields, automation workflows, signup forms, landing pages, web push subscribers and sometimes webinars and funnels. The plan below handles them in that order.

1. Inventory the suite features you actually use. Open the landing pages, forms, pop-ups, funnels, webinars and web push settings and mark each as keep, replace or retire. Anything you retire needs no migration.
2. Read the billing terms first. Annual plans are paid in advance, and downgrades or a switch back to monthly billing go through support. Find the renewal date, so you cancel on time rather than paying for another year.
3. Export contacts with custom fields. Contact export is listed on all four plan columns. Export unsubscribes and bounces as a separate file, because they must be loaded first in the new tool.
4. Translate tags and scores. Tagging and contact scoring are Marketer features; a "hot lead" score becomes an attribute or an event in an event-based tool. Write down what each one meant before you drop it.
5. Rebuild landing pages and forms. They will not move with the list. Kit and MailerLite list landing-page builders on their pricing pages; with Customer.io or Loops, point your own site forms at the API or an embed.
6. Decide about web push. Subscriptions were granted to GetResponse's service, so ask the next vendor whether they can be imported or must be re-collected before you cancel.
7. Authenticate your sending domain in the new tool. Add the new sender's DKIM records, extend your existing SPF record rather than creating a second one, and remove GetResponse's entries last.
8. Run both for one billing cycle. Send new sign-ups through the new tool, let existing workflows finish in GetResponse, compare bounce and unsubscribe rates and move transactional mail last.

Our pick

For a SaaS product moving off GetResponse, Customer.io is the first to trial, because the two gaps in GetResponse's plans, events and transactional email, are both included on Essentials from $100 a month at 5,000 profiles. MailerLite is the runner-up for a team that mainly sends newsletters and a welcome series and wants a like-for-like price: $19 at 1,000 subscribers and $89 at 10,000. Choose Loops for a brand-new product that wants a free plan with all features.

Related reading: ActiveCampaign vs Loops, Mailchimp alternatives, email for early-stage SaaS and email platform pricing.